E
Erv Frederick
Brands Built to Scale
Brand builder with a track record of growing and transforming iconic consumer businesses. At Kraft and SABMiller, he led multi-billion dollar brands including Maxwell House and Miller Lite, consistently delivering outstanding growth across competitive categories.
His experience spans the full brand lifecycle, from building equity and driving sales momentum to stewarding brands through high-stakes business transitions. At Kraft, he helped establish a landmark distribution partnership with Starbucks Coffee and led the integration of Capri Sun. MBA, Kellogg School of Management, Northwestern University.
V
Victor Rutstein
Insights to Equity
Strategic brand builder who transforms consumer insights into ownable propositions that drive advocacy, expand brand equity, and deliver measurable sales growth. A relentless seeker of the "why behind the buy," he has resurrected legacy brands, fueled innovation pipelines, and launched new products that captured both consumer imagination and market share, creating compelling brand voices and on-target customer experiences that endure.
His work spans iconic brands including Seagram's, Pillsbury, Miller Lite, Maui Jim, and Beam Global Spirits & Wine. Named Brandweek "Brand Builder of the Year", his strategies and campaigns have earned recognition from Adweek, Advertising Age, the Effies, and an Emmy nomination. MBA, Columbia University.
R
Robert Skollar
The Idea First
Smart ideas drive everything Robert does, and what has defined his 29 years as ECD and Managing Partner at Grey Worldwide. His conviction is simple: before execution, before production, before anything else, comes the idea. One that informs, delights, persuades and motivates.
Leading a creative group of over 150, he has built brands across virtually every category, with clients including Mars, Panasonic, P&G, Kraft, ConAgra, Domino's, Hasbro, Jockey, Clairol, and MLB, earning recognition across nearly every major advertising awards show along the way.
His storytelling instincts extend beyond advertising. Robert has completed several screenplays and TV pilots, and writes a personal blog with 9,000 followers. BA, Oakland University. MA in Communications, Michigan State University.
Beyond our leadership, Winnetka Park draws from our network of senior creative professionals: strategists, writers, designers, directors and producers, matched precisely to your category and challenge. The result: multiple elite teams who know your world, competing to solve your problem.
09 · Brand Expertise · A small sample
And many moreFortune 1000 brands across categories
